2025 SME Digital Commerce Summit - Old Cobbler | Reaching Global Markets

From November 1st to 3rd, the "2025 SME Digital Business Conference" themed "Wine Tasting at Xinglong Lake, Digital Dialogue with Heroes" was successfully held by Wanshang Yunji at Xinglong Lake, Chengdu. This high-level industry gathering brought together entrepreneurs, industry experts, and digital business leaders from across the country to engage in in-depth discussions about SMEs' transformation and opportunities in the digital economy era. Mr. Xu Shewei, Chairman of Zhejiang Old Shoemaker Footwear Co., Ltd., as one of the representatives from the footwear industry, was among the invited guests, exploring digital prospects with elites from various sectors.

The early winter scenery at Xinglong Lake was delightful, and the atmosphere in the lakeside venue was equally vibrant. The conference focused on new pathways of "data assetization," comprehensively discussing digital transformation strategies from data value mining and legal risk control to brand building. Participating experts agreed that the digital economy continues to release dividends, and SMEs that seize these opportunities can effectively enhance operational efficiency, expand market boundaries, and achieve transformative growth.

Digital Innovation Platform Award

During the conference, Mr. Xu Shewei, Chairman of Zhejiang Old Shoemaker Footwear Co., Ltd., received the "Digital Innovation Platform Award," presented personally by Wang Fei, Chairman of Wanshang Yunji. Chairman Xu shared with entrepreneurs his experience in leveraging digital marketing tools to break through traditional business models and drive performance growth. He emphasized, "Digital transformation is no longer a choice but a mandatory question for survival. SMEs must actively embrace change and integrate digital thinking into every step of development."

[.web] Domain Certificate Presentation

Visiting Huawei and JD.com to Witness Benchmarks

Theory must be put into practice, and ideas must be implemented. After the conference concluded on November 3rd, some entrepreneurs formed a study group to visit Huawei and JD.com for in-depth learning. This trip extended the theme of "Digital Dialogue with Heroes" from the podium to the field, allowing participants to witness digital transformation in action at leading enterprises—from Huawei's technological ecosystem construction to JD.com's smart logistics system. Every detail served as a practical reference for SMEs on their transformation journey. Everyone deeply felt that while the digital wave is powerful, the path forward lies in taking action.

Digital Financial Capabilities Never Stand Still

As the conference concluded, the discussions continued. Participating entrepreneurs returned to their respective fields with new insights and inspiration, expressing their commitment to transforming their learnings into practical actions for their companies' digital upgrades. They reflect the pragmatism and enterprise of Chinese SME owners: they are both seekers of digital wisdom and actors at the market frontier.

Old Shoemaker Footwear's business philosophy of "customer-centric, enterprise-backed, technology-led, quality-assured, and win-win cooperation" echoes the conference's discussions on "brand protection" and "data value." From its artisanal beginnings to brand renewal, Old Shoemaker has always maintained quality and credibility as its developmental cornerstones, steadily progressing while balancing change and consistency, adhering to its original commitment to "honoring contracts and maintaining credibility."