S·MAKER

 

Beyond the classic premium collection, the Old Shoemaker is expanding its brand direction with a "dual-track approach of trendy and business styles". With the core mission of "enabling ordinary people and the elderly to enjoy both fashion and practicality", they create footwear that balances trendiness with adaptability, becoming a national footwear brand that covers all age groups and scenarios.

 

While maintaining its cultural essence of "craftsmanship in shoemaking", the brand's design and positioning are more aligned with public demands: The trendy line focuses on "new fashion", incorporating popular colour contrasts and streamlined designs into dad shoes and casual shoes, using lightweight breathable fly-knit fabrics and elastic mesh. This not only meets young people's fashion pursuits for daily street wear but also maintains cost-effectiveness, allowing ordinary people to easily own stylish trendy shoes. The business line reduces the formality of traditional business shoes, focusing on "smart casual" as its core. Using soft leather and non-slip rubber soles, these shoes are suitable for formal workplace commuting while considering the elderly's need for "comfort without friction". They even optimise toe width and heel height according to elderly foot characteristics, making business shoes truly comfortable to wear.

 

Whether for ordinary office workers' daily outfits, elderly people's walking needs, or young professionals' smart casual requirements, the Old Shoemaker's trendy and business styles aim for "all-scenario compatibility". Through "quality-price ratio without sacrificing quality" and "fashion sense without compromising comfort", they convey the brand's warmth of "making shoes for the people", breaking the boundary that "trends are only for the young, and business shoes are only for premium customers", allowing every consumer to find suitable footwear.